Retail

Know exactly why sales happen — or walk out the door

Most stores fly blind between the front door and the till. HyperDecode reads your existing CCTV to show real footfall, conversion, queue length and shrink patterns as they happen — so store teams act on the day, not on last month’s report.

Explore use cases
0
new cameras — runs on your current CCTV
Per-store
footfall-to-sale conversion, by hour
Real-time
queue & shrink alerts to the floor
The challenge

Where retail teams lose time, money and safety

1

Traffic and conversion are guessed from POS alone — you can’t see how many people entered, browsed, or left without buying.

2

Checkout queues trigger silent walkouts at exactly the busiest, highest-revenue moments.

3

Shrink is reviewed after the fact by scrubbing hours of footage, so organised theft and till fraud are caught late or never.

4

Labour is scheduled on rough templates instead of the real footfall curve of each individual store.

5

Merchandising and display decisions are made with no data on where shoppers actually look, stop, or ignore.

How HyperDecode helps

Purpose-built analytics for retail

Each capability targets a specific problem, on the cameras you already run.

Footfall & conversion analytics

The problem

You know how much you sold, not how many chances to sell you had.

What HyperDecode does

Line-crossing counts at every entrance are matched to POS transactions to give a true visit-to-purchase conversion rate — deduplicated and with staff excluded — by hour, day, zone and store.

The value

Benchmark stores fairly, spot underperforming locations, and prove the impact of promotions and layout changes.

Queue detection & checkout staffing

The problem

Long lines at peak send ready-to-buy customers back out the door.

What HyperDecode does

Real-time queue-length and wait-time detection at every till triggers an alert to open another register before customers abandon their baskets.

The value

Recover abandoned sales at peak and hold wait times to a defined service standard.

Zone heatmaps & dwell time

The problem

You don’t know which displays pull shoppers in and which are dead space.

What HyperDecode does

Anonymous movement heatmaps and dwell-time analysis reveal hot zones, cold zones, and how long shoppers engage with each display or category.

The value

Optimise planograms, promo placement and store layout with evidence instead of intuition.

Loss prevention & shrink analytics

The problem

Manual CCTV review only catches theft after the stock and margin are gone.

What HyperDecode does

Detects scan-avoidance and sweethearting at the till, loitering in high-theft zones, and repeat-offender / organised-retail-crime patterns — with clips pushed to LP in real time and linked to EAS events.

The value

Shift loss prevention from reactive footage-scrubbing to proactive, prioritised alerts.

Labour matched to real demand

The problem

Staffing templates don’t match how each store actually fills and empties.

What HyperDecode does

Footfall curves per store and daypart feed scheduling so cover lands where and when customers are, not on a generic rota.

The value

Cut over-staffing in quiet hours and under-service in peaks — protecting both cost and conversion.

Protect peak-hour revenue

Catch queue build-up and walkouts the moment they start, not in next week’s numbers.

Cut shrink proactively

Prioritised, evidence-backed alerts help LP teams focus on the incidents that actually matter.

Staff to the real curve

Align labour to genuine footfall so cost and service improve together.

Works with the cameras you already have

HyperDecode is software that runs on your existing CCTV — no rip-and-replace, no new hardware to buy or install. Point it at the feeds you already record and start turning them into intelligence.

FAQ

Retail video analytics, answered

Do we need to install new cameras?

No. HyperDecode runs on the IP and analog CCTV you already have. If a camera can see the entrance, aisle or till, it can be turned into an analytics sensor — no hardware refresh required.

How is footfall counted, and how accurate is it?

People are counted on entrance line-crossings with de-duplication and staff exclusion, so a shopper who enters, leaves and re-enters isn’t double-counted. Counts are reconciled against POS to produce a defensible conversion rate.

Are shoppers’ faces or identities stored?

No. Footfall, dwell and queue analytics are anonymous — they measure movement and counts, not identities. No facial recognition or personal data is required to deliver the core retail use cases.

Can it connect to our POS and EAS systems?

Yes. Conversion analytics reconcile against POS data, and loss-prevention alerts can be correlated with EAS and till events so the right context reaches your LP team.

Retail

See your stores the way your customers actually move

Book a demo and we’ll show HyperDecode running footfall, queue and shrink analytics on a retail floor.

See all industries